The color used for customizing packaging boxes should consider the product and the target consumer group. Through several years of experiments, scientists have found that color has a direct impact on a person’s emotions. In the colorful world, some can stimulate people’s vigorous energy, some can make people feel depressed, some can arouse people’s anger, some can stimulate people’s digestive function, and some can cause stomach spasms. The observation and analysis of people’s reactions to color not only contribute to the diagnosis of various diseases, but also can be used to treat certain diseases with color.
Coloring therapy is not something that someone imagined out of thin air. Hermann von Helmholtz proposed that emotional distress caused by color perception can be seen on electrocardiograms. Research in the field of psychology suggests that color may affect physiological indicators through emotional mediation. For example, although red wine has a stimulating effect, it can easily cause liver fire in people. For example, heart failure patients particularly dislike red, while tuberculosis patients also dislike red because it is the same color as blood. For pharmaceutical manufacturers, these experiments are of great significance and have certain reference value for whether to use red packaging for treating diseases or health drugs. This also highlights the importance of customized packaging design and color matching for our products. Choosing packaging colors that are suitable for the consumer group will gain recognition and favor from customers, which is beneficial for promoting product sales.
Modern goods are increasing in international communication, and the use of customized colors for packaging boxes should also pay attention to the preferences and taboos of colors in various countries around the world. Lukka fully understands and accurately grasps the taboos of color selection for product export companies, which can better help you enter the international market with packaging colors. For example, most African countries like bright colors, but Nigeria, Togo, and others believe that red represents witchcraft, demons, and death. In Venezuela, Latin America, the use of yellow is prohibited, while in India, Asia, yellow is very popular. Morocco prefers to use slightly darker colors, while Singapore and Malaysia prefer to use red and green instead of white. Myanmar and Thailand have distinct preferences. Türkiye uses crimson and white green. Black is used for funerals in Iraq. Pakistan prefers emerald green and avoids using yellow. Italy and Austria enjoy green. Germany likes black and gray. Spain likes black. France likes gray. Switzerland doesn’t need black. Peru prohibits the use of purple. Sweden does not use blue or yellow. Egypt prohibits the use of blue. Syria prefers to use green, blue, and deep red, and avoids using white. Greece likes white and blue. Mexico likes red, white, and green. The Netherlands likes to use orange. Bulgaria prefers to use shades of gray green and brown, but dislikes bright colors.
