How can Lukka packaging manufacturers help companies with packaging planning?
How to do well in enterprise packaging planning? In addition to finding good designers, we also need to have good planning strategies. This can give consumers a good brand impression. For example, in recent years, the use of renewable and biodegradable materials has been popular among consumers and businesses. Paper box packaging made from these materials is convenient for consumers to use and also environmentally friendly. The use of such materials by paper box packaging manufacturers can establish a good green and healthy corporate image of environmental protection and sustainable development in the eyes of consumers.
The main reason why many packaging manufacturers hire packaging designers is to provide customers with recognizable brand product packaging designs, avoiding imitation, packaging similarity, and other factors that may affect consumers’ understanding of the brand. A large proportion of companies choose to use new materials and patterns to give consumers a new feeling, in order to deepen their brand impression and promote consumption. Here are a few directions for reference:
Common packaging strategy:
Usually used as packaging for outer boxes, packaging that does not consider excessive printing quality, has low cost, and simple structure is called ordinary packaging. The packaging usage here is large, mostly used for packaging daily necessities/fast-moving consumer goods. For example, seasonings, clothing, shoes, socks, traditional Chinese medicine, etc. Of course, regular packaging does not necessarily mean inferior packaging, and it cannot be done casually. What needs to be considered more is economic applicability.
Convenience oriented packaging:
Products are designed for consumers to use, so in order to provide them with a good shopping experience, it is necessary to fully consider the convenience of purchasing, carrying, using, and storing in the packaging. Paper box packaging manufacturers use different materials, processes, and designs to provide a good packaging experience, such as different flavor combinations in food packaging, hand-held/hand-held designs in beverage packaging, detachable zippers in express packaging, and different pressure resistant and wear-resistant paper box packaging for packaging of different capacities and weights, so that products with internal packaging will not be torn or damaged when carried and stored.
Complete or series packaging planning:
Generally, products of the same type are grouped together as a series, such as products with different flavors, models, etc., and packaged in a similar appearance and size. The complete packaging is of different sizes, but with a unified color tone and appearance or the same packaging. The packaged items are different products. Cosmetics and the Four Treasures of the Study are packaged products in complete sets. The packaging manufacturer’s design of this type of packaging can unify the sales of different products and have a promotional effect when displaying goods. There is also a type of packaging design similar to home packaging, which uses the same patterns, similar colors, and other common features on the packaging appearance, such as a certain brand of laundry detergent packaging. The repeated appearance of corporate image forms a visual stereotype, which can save packaging design costs and deepen users’ impression of such products.
Product packaging upgrade:
This refers to designing new packaging to replace the original packaging. Usually, packaging manufacturers do not recommend companies to frequently replace product packaging that has already been recognized by consumers. However, in these cases, packaging upgrades may be considered, such as product quality issues or most functions that have deviated from consumers’ daily needs and left a negative impression on consumers. Product quality and functionality upgrades can be accompanied by the replacement of new packaging to change the negative image of our products in the eyes of customers. Another reason is that there is currently a lot of competition, which is not conducive to opening up the market for the product, or the original packaging has a long shelf life, high cost, and does not conform to the trend of mass consumption. For example, packaging materials do not meet the preferences of environmental protection, hygiene, green health, and other mass consumption. Replacing with new packaging can prevent consumers from feeling outdated.
