Sports shoe boxes are the touchpoint between brands and consumers. Can we use this touchpoint to enhance the charm of shoe brands and increase their appeal to consumers? Designers attempt to make efforts in aesthetic aspects such as color, pattern, material, and shape of sports shoe boxes to create a unique impression of shoes and brands for buyers in their consumption scenarios.
Currently, well-known sports shoe brands attach great importance to the design of sports shoe boxes, which can be said to have put in a lot of effort. For example, Nike uses a yellow sports shoe box design that allows consumers to recognize it at a glance. The Adidas sports shoe box is made in blue, which also leaves a deep impression and high recognition on consumers.
At present, well-known sports shoe brands not only create creative designs for sports shoe box patterns and colors like Nike and Adidas, but also boldly innovate and creatively design the shape of sports shoe boxes, such as Converse launching a fun triangular shoe box. Converse’s creative triangular shoe box design can be used as a decoration. In addition, using 5 shoe boxes at the same time can form Converse’s five-star logo. This interesting interactive design may have a stronger consumer appeal for loyal Converse fans.
A German brand called Gortz has designed a sports shoe box with creative packaging for its children’s shoes. The shoebox looks like a cute cartoon bird, with shoelaces extending from both sides of the bird’s mouth, making it look like the bird is holding a bug, full of fun.
Many people often think that a shoe box is just a packaging box that is used up and thrown away for consumers, and when they buy shoes home, the shoe box is useless. So, for many years, designers have been trying to design sports shoe boxes that can hold shoes and are suitable for use as storage boxes or decorative items, making the shoe box versatile and extending its lifespan.
